SCHIEBEL
CI & Branding
2022 - 2023
Senior Multimedia Producer
Client
SCHIEBEL
Period
2013-2022
Create photo and video footage and conduct interviews
Plan and execute multimedia involvement for international on-site showcases
Create and manage content on social media channels
Design brochures, ads and banners
Update and maintain the front- and back-end of schiebel.net
Design, update, document and release PowerPoint and web presentations
Stay informed on industry trends, competitor activities and emerging design approaches
Coordinate and guide the multimedia team
My role included, but was not limited to:
CI & Branding
SCHIEBEL's branding embodies the essence of a high-tech powerhouse. With a meticulous selection of fonts and colours, their visual identity exudes sophistication and innovation. The choice of clean and crisp fonts conveys precision and clarity, aligning perfectly with their commitment to cutting-edge technology. The color palette, thoughtfully chosen, incorporates sleek and modern shades that symbolise trustworthiness, reliability, and a forward-thinking approach. SCHIEBEL's branding reflects a harmonious blend of technological prowess and visual elegance.
Logo Variations
A clean and precise arrangement of Helvetica Neue forms the basis for all Typefaces across company assets, starting from the logos. This design is seamlessly integrated with the CAMCOPTER® S-100 type and complemented by the silhouette of the UAV (Unmanned Air Vehicle). These versatile brand elements are employed across various mediums, ensuring a consistent and impactful brand presence.
Corporate Colours
Schiebel
Green
Titanium
White
Dark Blue, evoking serenity and mystery of a serene night sky, pairs effortlessly with Royal Gold, the ultimate symbol of opulence and luxury. Together, they form an exquisite fusion that defines FREYWILLE's commitment to artistry, creating jewellery and accessories that resonate with connoisseurs worldwide.
Complementary Tones
Gunmetal
Steel Blue
Yellow Orange
Rose Taupe
Primary Fonts
SCHIEBEL's choice of Helvetica Neue as their corporate identity font speaks to their forward-thinking ethos, embracing a minimalist and contemporary design aesthetic. The inclusion of the Oblique Variant of Helvetica Neue adds a technical dimension, reflecting their expertise in cutting-edge technology. This font selection embodies their commitment to modernity and innovation, encapsulating the essence of SCHIEBEL's brand identity – one that's poised for the future and rooted in a sleek, technical sophistication.